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The Midwife Plan

Southern Cross Insurance Solutions is now A World Company

Ann A. Geisler established Southern Cross Insurance Solutions in 2013. Today, Southern Cross is an insurance agency expanding personalized insurance solutions for birth centers and midwives in all settings across the United States. Southern Cross pioneered The Midwife Plan, a specialized Professional and General Liability insurance policy that was created for birth centers and allied healthcare professionals.

“We are pleased to join World Insurance Associates,” said Ann A. Geisler, President, Southern Cross. “We ensure the very best in insurance services for our clients, and meet their insurance needs through effective communications, and I know as part of WIA, we will continue to do so.”

“It’s great to welcome Southern Cross to the World family,” says Rich Eknoian, CEO and Co-Founder of WIA. “Southern Cross is well known for The Midwife Plan, and we are glad to add this offering to our products and services.”

Read more about this agency acquisition in our press release.

Commitment to the Highest Standard of Excellence

The Midwife Plan, founded by Ann Geisler, solves your need for coverage. Find out how you can become insured as a midwife or a birth center by filling out the contact form below.




Office Address

2315 Curry Ford Road, Orlando, FL 32806

Office Contact

Phone: 888-985-3542
Fax: 407-985-3556

Office Hours

Monday - Friday,  9:00 AM - 5:00 PM
Saturday - Sunday,  Closed

About This Location

Southern Cross Insurance Solutions merged with World Insurance Associates LLC on December 13, 2021.

Ann Geisler


(888) 985-3542

Ann Geisler 400x400

Melanie Hart

Senior Account Specialist

(888) 985-3542

Melanie Hart- 400x400

Exceptional Support



As a Florida licensed midwife and birth center owner, I have had malpractice insurance through Ann Geisler since the mid-1990s; I would trust no one else!

- Jennie Joseph, CPM



See our friend, Ann Geisler, for all you midwifery insurance needs. She is a true friend to midwives.

- Jennifer Holloman, Aviva College | Training and Certifications for Birth Professionals