William P. Smart Associates Joins World Insurance Associates

Nancy Longo

Last Updated

September 17, 2025

ISELIN, N.J. - World Insurance Associates LLC ("World"), a Top 50 Insurance Brokerage, announced today that it acquired the business of William P. Smart Associates ("William P. Smart") of Fairfield, NJ, on June 1, 2025. Terms of the transaction were not disclosed.

William P. Smart's niche is the entertainment industry. The agency focuses primarily on commercial insurance, with some personal and employee benefits business.

"We are pleased to join World Insurance," says William P. Smart, Owner, William P. Smart Associates. "We will be able to expand our client base and provide additional products and services."

"I would like to welcome William P. Smart Associates to the World family," says Rich Eknoian, CEO and Co-Founder of World. "The addition of this agency will expand World's offerings in the P&C space."

Giordano, Halleran & Ciesla provided legal counsel, and Fortrust Diligence advised World on the transaction. Connell Foley LLP provided legal counsel, and The Manhattan Group advised William P. Smart on the transaction. No other advisors, diligence firms, or legal counsel were disclosed.

 

About World Insurance Associates LLC

World Insurance Associates (World) is a nationally ranked financial services organization headquartered in Iselin, N.J., that serves its clients from more than 300 offices across the U.S. and U.K. World's comprehensive network of brokers and specialists empower people to make informed decisions to improve their risk management outcomes, modernize their benefits programs, and help achieve their long-term financial goals. Using data-driven analytics, World's advisors innovate new products and solutions tailored to clients' needs across commercial and personal insurance and bonds, employee and executive benefits, wealth management and retirement plan services, private client services, and payroll & HR solutions. For more information, please visit www.worldinsurance.com. 

 

Media Contact: 

Jean Wiskowski, Chief Marketing Officer
World Insurance Associates LLC
732-380-0900 Ext. 736
jeanwiskowski@worldinsurance.com